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Is There a Tablet War? (Or has Apple taken control of the Tablet / Pad Market?)

I recently joined the iPad revolution, and have been thoroughly infatuated with my iPad2 since I started using it.  Not a day goes by that I’m not looking for some new use for my iPad.  I was reading a history book on early 20th Century Europe on my reader.   Then, I began to wonder, is this an iPad revolution, or has Apple stormed the gates and taken control of the palace, so to speak.

The iPad and its successor, the iPad 2™ have had sales unprecedented in the computer hardware market.

Although official figures have not been released by Apple, it has been estimated that at least 25 million iPads have been sold as of June, 2011.  A study by NPD estimates that an additional 11 million may have been sold in the last quarter of 2011.  Comparatively, U.S. tablet sales, excluding iPad sales, “soared” to more than 1.2 million units sold from January through October, 2011.   A study looking at the first 10 months of 2011 showed that just 1.2 million tablets were sold by companies not based in Cupertino, California.  By way of comparison, Apple sold 11.1 million iPads in the fourth quarter of 2011 alone.   Those 1.2 million tablets were split among big names, including Samsung, HP, Motorola, Acer, Asus, HTC, Dell and others. HP had the biggest slice of a tiny pie with 17 percent of non-Apple tablets, but they had to implement a $99 fire sale of the TouchPad to claim that title. Samsung was a close second with 16 percent.   Simple math tells you that the iPad dominates the tablet market, with competitors accounting for only a scant few percent of total sales.

Other iOS stats:

  • 14 billion apps have been downloaded via App Store. If you remember, back in April 2010 Apple announced that App Store had served 4 billion downloads. So there have been 10 billion new downloads since then. Wow. Just for compassion, Android Market served only 4.5 billion downloads as of May this year.
  • There are more than 90,000 iPad-specific apps available
  • 225 million iTunes accounts with credit cards
  • 50 million Game Center users.

With Apple controlling  90%  or more of the tablet market, is there viable competition to the iPad? 

To find out more about tablets, pads and slates come to ABA TECHSHOW for the latest in legal technology.

- Marc Matheny

Document Assembly Comes to Practice Management in the Cloud

Cloud-based practice management platforms have been growing in popularity in recent years, particularly among lawyers in solo and smaller firms. Services such as Clio, Rocket Matter, LexisNexis Firm Manager and MyCase offer a full suite of features, including matter management, calendaring, document management, time and billing, and more, all delivered via the Internet.

 

But there is one feature these platforms lack – document assembly. Until now, that is. Within a week of each other, two of the leading cloud-based platforms, Clio and Rocket Matter, each announced the addition of a document assembly feature. Both platforms now let you set up templates to automate the creation of common documents and forms. The process is similar to the way that you would use merge fields to set up a mail merge. Here, you create merge fields to insert information about your cases and clients, such as a name and address.

 

Rocket Matter was first out of the gate with its announcement on Jan. 25. You create the templates on your desktop, using Microsoft Word’s “merge fields” feature. Rocket Matter provides a guide for formatting these merge fields to work with its application. As an example, to insert a client name in template, you’d use the fields: “«Client.Name»«Client.LastName»”.

 

Once you’ve created a template on your desktop, you upload it to Rocket Matter. As you upload it, the application checks it to ensure that you’ve properly formatted the merge fields. If there is an error, the application shows you which field contains the error. If you’ve set up all the fields properly, then the document is added to your template library, available to use for any client or matter.

 

Then, when you go to the dashboard for a matter within Rocket Matter, you see a new link, “Create from Template.” Click that to see a list of your available templates. Select a template and Rocket Matter automatically populates its fields with information such as party names, docket numbers, opposing counsel and the like. As it displays the final document, it shows the fields in a panel to the right. Click on any field in the panel to jump to that field in the document.

 

Clio’s document assembly feature, announced Jan. 30, operates in a manner much like Rocket Matter’s. You create the templates on your desktop and then save them within the Clio platform. You can then use them to automatically insert names, addresses, docket numbers and other information extracted from the cases and contacts you have on Clio.

 

There are two differences in the functionality between Clio and Rocket Matter. One is that Clio lets you upload templates either from Microsoft Word or in PDF format. Rocket Matter requires the templates to be created in Word. For those lawyers out there who use WordPerfect, this gives Clio the advantage over Rocket Matter. You can create your template in WordPerfect, provided you convert the WordPerfect document to PDF before uploading it.

 

The other difference between the two is that Rocket Matter now lets you create custom fields within its platform. Any of those custom fields can then become merge fields in a template. That means that your templates are not limited by the application’s built-in fields.

 

The addition of document assembly to Clio and Rocket Matter is good news for the lawyers who use these platforms. Even so, the news was overshadowed by Clio’s announcement this week that it has raised $6 million in financing. That promises to raise the ante all around as these various platforms compete for your business. For users, competition will no doubt be a good thing, promising even more new features and enhanced functionality to come.
 
-Bob Ambrogi
Five Tips for Starting Your Own Blog

If you’re planning to launch a blog, you can take either of two routes to get there. One is to pay someone to start it for you. The other is to be a skinflint like me and do it yourself. The do-it-yourself route is surprisingly easy and can result in a blog every bit as professional as the toll route.

 

If you’re not a do-it-yourselfer, there are several very good companies that specialize in creating blogs for lawyers. They will design your blog, help you come up with a theme and title, give you tips on getting started, and help you publicize it. For many lawyers, this is money well spent.

 

If you’d rather do it yourself, let me offer five tips to get you started.

 

1. Use WordPress. There are several blogging platforms to choose from. Take my advice: Ignore the others and pick WordPress. WordPress is a versatile publishing platform that you can use to create a simple blog or even a complete website. It is ridiculously easy to use. It allows you to choose from thousands of themes to customize the design of your blog and thousands of plug-ins to customize the functionality of your blog.

 

Note that WordPress comes in two flavors – WordPress.org and WordPress.com. The latter is a commercial, hosted version of WordPress. Because it is hosted, it makes it easy for a new blogger to get started. However, it lacks full WordPress.org functionality and does not accept third-party plug-ins. I recommend WordPress.org. You will have to have it installed on your own web host, but most web hosting companies will automatically install WordPress for you. The WordPress.org site lists hosting companies it recommends.

 

2. Develop your theme. Give some thought to what you want to focus on in your blog. If you’re blogging as a lawyer, you’ll probably want to pick a topic that relates to your area of practice. Don’t be put off by the fact that someone else – or several someone elses – is already blogging about your topic. Your goal is to find a topic about which you’re passionate and knowledgeable. If you write with those ingredients, others will pick up on your passion and knowledge and your blog will build a readership.

 

3. Practice before you publish. Do not make the mistake of announcing your blog to the world with your first post. Many bloggers do this, only to embarrass themselves by never writing a second post. Before going public with your blog, begin to get into the routine. Write several posts. Figure out where and how you’ll get your topic ideas. Find a good time in your day or week for researching and writing your posts. If you can stick with it for a month or two, then you can confidently announce your arrival in the blawgosphere.

 

4. Develop your voice. Writing a blog is not like writing a brief. With a blog, you want your own voice to come through. You want at least a degree of informality in your words. You want to write as if you’re having a conversation with your readers, not as if you’re lecturing them about law. Some lawyers find it hard to break out of the rigidity of legal writing. Trust me, as you begin to blog and do it regularly, you will find your voice. Frankly, that process of finding your voice is one of the rewards of writing a blog.

 

5. It’s not about you. We call it “social” media for a reason. Blogging is part of a continuum of various forms of online conversations that extend through Twitter and Facebook and beyond. Don’t start a blog purely for SEO. Don’t start a blog just to boast about your accomplishments. If you’re going to blog, do it because you believe you have something useful to contribute to your readers.

 

And then engage with those readers. If they comment on your blog, reply. Visit other blogs and post comments. Read other blogs and cite them on yours. Give credit to others’ good ideas, even if that other person is a potential competitor. If you treat blogging as a conversation, and contribute to the conversation in a meaningful way, your blog will develop an audience.

 

Bob Ambrogi
www.lawsitesblog.com/

2012: The Year of the 7 Inch Tablet?

If 2011 was the year tablet computing gained wide acceptance among legal professionals, will 2012 be the year we downsize our tablets to 7 inches?

 

Tablet computing has been around for more than a decade, at least in concept. Way back in 2000, Microsoft’s Bill Gates introduced a prototype Tablet PC. But until April 2010, when Apple released the iPad, tablets were rarely seen within the legal profession, except perhaps for a handful of legal-industry geeks toting them around at Techshow.

 

The iPad changed all that. Suddenly, iPads and other tablets are ubiquitous among legal professionals. Lawyers use them to present evidence at trial, to prepare for depositions, to take notes at meetings, to conduct research, to track and bill time, and, yes, even to sneak in games of Angry Birds. There are blogs devoted to lawyers’ use of tablets and even an ABA book, Tom Mighell’s iPad in One Hour for Lawyers.

 

Throughout 2011, the tablet in its various forms – iOS, Android, BlackBerry and even HP’s ill-fated webOS – took off. But as the year drew to a close, something began to happen. Tablets began to shrink. Tablets such as the iPad – with its 9.7-inch display – began to give way to smaller tablets with 7-inch displays.

 

As anyone who did not spend the holiday season in a cave knows full well, the move to smaller tablets among consumers in general was driven by two devices, the Amazon Kindle Fire and the Barnes & Noble Nook Tablet. And what drove consumers to consume these en masse was not their technical features, but their prices -- $199 for a Kindle Fire and $249 for the Nook Tablet. Compared to $499 for an entry-level iPad, these devices are a deal.

 

Even so, neither the Kindle nor the Nook can stand up as a viable tool for a law practice. From that perspective, they are glorified toys. They lack features lawyers would want and the Kindle does not even allow installation of all Android apps, at least not without a hack or two. (Hold the angry emails, all you Kindle Fire fans.)

 

Less Screen, More Power

 

Of course, there are other 7-inch tablets on the market with more power and features, most notably the Samsung Galaxy Tab, which starts at $349 for a Wi-Fi-only, 16GB version, and the Toshiba Thrive 7, starting at $380 for a 16GB version. And the rumor mill continues to churn over whether Apple will release a 7-inch iPad in 2012.

 

But the image in the crystal ball for 2012 started to became clearer on Dec. 20, when Archos announced the Archos 70b Internet Tablet, the first Android Honeycomb tablet priced the same as the Kindle Fire -- $199. Other $199 tablets were already on the market, such as Lenovo’s IdeaPad A1, introduced in September with a scaled-down processor and display. But the Archos 70b ups the ante, getting much closer to the specs a lawyer would want in a 7-incher.

 

The Archos 70b is due out in mid-January and the official press release is somewhat vague in describing all the specs. We know it will run at least the full Android 3.2, allow access to any app in the Android Market, have a 1024 x 600 display, have a 1.2 GHz processor, have Wi-Fi, allow expandable memory via a micro SD card and have an HDMI output for showing high-definition content.

 

Some reports say the specs will be even more impressive, including a front-facing camera for video calling, a microphone, Bluetooth and a USB port. All for under $200.

 

This post isn’t meant to be a plug for the Archos. But the Archos, I believe, is a representative of things to come. What the crystal ball is revealing is a trend in tablets towards smaller, cheaper and more powerful. Amazon threw down the gauntlet with the $199 Kindle Fire but others are lining up to challenge the Fire on its own turf of affordability and usability.

 

January brings the International CES show that is the annual coming-out party for new technology products. I bet Archos won’t be the only company showing amped-up, smaller-sized tablets. And as more of these come to market, I have no doubt more of them will make their way to courtrooms and boardrooms as well.

 
Robert Ambrogi
www.lawsitesblog.com/
Can I Really Collaborate From Anywhere Without Paying a Fortune?

Yes!  You can collaborate from anywhere there’s an internet connection, if you have a laptop and some basic, free or low-cost software tools. 

If you haven’t used Skype™ to make a long distance phone call, give it a try.  Although you can use your laptop’s built-in microphone and speaker, you will hear and be heard much better if you connect a headset with a built-in microphone (about $20) to your laptop.  Although Skype calls are free from computer to computer whether across the street or across the country, you can also use Skype for a call from a computer to a regular phone … just 2.3 cents per minute anywhere in the USA.  You'll need a Skype credit account to use this feature.

To create, store and share documents, Google docs is free and easy to use.  You can import documents from MS Office or create them directly in Google docs.  What I especially like is the fact that more than one person can edit the same document at the same time.  This is great for meetings at a distance where you have a phone or Skype voice connection with several people and need to review a document together.  Using Skype’s conference calling feature, you can connect up to 25 people on the same call.  There is no limit on the number of people that you can share a Google doc with although for practical purposes you might want to limit that number.  It is possible to share a Google doc with or without editing privileges.  If you tried Google docs some time ago but haven’t looked at Google docs recently, you may be pleasantly surprised to find a number of improvements that make it even easier to use. 

To learn more about online collaboration tools, join Catherine Sanders Reach and me at ABA TECHSHOW 2012, March 29-31 at the Chicago Hilton.

Donna Neff
A Simple Trick to Improve Your Search Rankings

Take a look at the top of your browser. Most browsers these days have tabs allowing you to open multiple Web pages. Each tab contains a brief snippet of text that describes the open page. When I go to the ABA TECHSHOW Web page at www.techshow.com, the tab at the top of my browser window says “ABA TECHSHOW - Home.”

 

Your browser knows what text to display there because of a hidden bit of text contained within the Web page called a title tag. It is part of the HTML coding of every Web page. If you looked at the ABA TECHSHOW Web page’s source code, the title tag would look like this: <title>ABA TECHSHOW - Home</title>.

 

This title tag is important because it tells visitors to your site where they are. The title tag also plays an extremely important role in optimizing your website for search engines. Google uses a page’s title tag to help figure out what the page is about. And when that page appears in Google search results, the text from the title tag is what Google shows as the first line of the search result. So, if you search for Techshow on Google, that very same title text, “ABA TECHSHOW - Home,” shows up as the first line of the search result.

 

Given the importance of the title tag, it plays a key role in optimizing a law firm website. Even so, many law firms (and even some web designers) ignore the tag or give it insufficient attention. Pay attention to title tags and you’ll be surprised how often you see either blank tags or auto-generated tags such as, “Untitled.”

 

Here are three simple ways you can get the most out of your site’s title tags:

 

·       Make sure every page of your site has a unique title. I sometimes see law firms that use the same title for every page within a section. They may have 20 pages describing their practice areas and each page will have the same title of “Practice Areas.”

·       Be descriptive in your titles. Instead of just “Practice Areas,” have your title tag say, “Smith & Jones - Practice Areas – Employment Law.” On your main page, instead of just, “Smith & Jones,” say, “Smith & Jones, a Springfield Employment Law Firm.” Think about what you want that search result to say on Google.

·       Be accurate and concise in your titles. Don’t try to stuff your titles full of misleading key words. Be sure the title describes what is actually on the page.

 

If you know how to edit the HTML source code on your Web pages, you can do this yourself. If you are not comfortable with that or have a lot of pages, get someone to help you. Spend a little time going through your title tags and both your visitors and the search engines will be glad you did.

 
Robert Ambrogi
www.lawsitesblog.com/
How to Become an ABA TECHSHOW Junkie

Why in the world, especially this day and age of reality television touting help for the impaired, would a person want to develop an addiction?  Simple.  It’s an addiction that’s good for you and your law practice.  I’m an old-time attendee with multiple 5 lb. conference books from the ‘90s to prove it.  Coming to ABA TECHSHOW is a priority each year for me, and it should be one for you, too.  The conference is unmatched in delivering the most up-to-date education on technology at use in the legal profession. 

Over the years, I have not only attended sessions, I became a faculty member, and eventually served on the Planning Board from 2004 to 2006!  I was the board member to suggest ABA TECHSHOW needed a welcome reception after a day of sessions and exhibits (Someone might have done it years before, but I take credit for the ones that have happened since 1995.  The reception idea has morphed into a great exchange of meet up and idea sharing!)  And, now I’m back on the Board thinking up more great ideas!  The Cloud Computing   and the E-Discovery/Advanced IT tracks are the sessions I’m shepherding this year.    If you haven’t attended in a couple years, you owe it to yourself to come back. You can and should get hooked every year.  If you are an old timer like me, you’ll remember some highlights like these from years past:

·         Remember when you swiped your credit card and got a Handspring Palm unit with the conference schedule loaded on it.

·         Remember when you went on your first Taste of TECHSHOW dinner “date”.

·         Remember when you stood in line to get to the vendor exhibit that got the “hot” mention in one of the sessions you attended “upstairs.”

·         Remember when your name was announced over your boxed lunch as a winner of one of the many vendor giveaways.

·         Remember when you called back to your office to tell how excited you were about learning that you could do away with some old technology in favor of a system you were introduced to at the conference.

·         Remember when you got to the see the HP CapShare in live action!

·         Remember when you bought your first Law Practice Management Section book with your Book Bucks!

·         Remember when you could barely wait to get to your room to load up your shiny new CD and in later years thumb drive with the conference materials on them.

Technology is constantly evolving, and ABA TECHSHOW, one of the richest legal technology experiences you’ve ever had is once again waiting for you on March 29th in Chicago.  You’ll get to make this same “remember the time” list for yourself, or if you’re hooked like me, add to your already long list!

- Natalie Kelly
Don’t Ask Me How Your Blog is Doing

Not long ago, the managing partner of a law firm asked me how I thought his firm’s blog was doing. This struck me as an odd question. After all, wouldn’t he know this better than I? So I put the question back to him.

 

“How do you think your blog is doing?” I asked.

“I have no idea,” he answered.

“Well, how has the traffic been?” I asked.

“I have no idea,” he answered.

“Has it generated any contacts?” I asked.

“I don’t know,” he answered.

“Are you getting any pingbacks?” I asked.

“What’s a pingback?” he answered.

“Are you collecting any data at all?” I asked.

“I have no idea,” he answered.

 

Here’s the deal: You may not care in the least how your blog is doing. You may be writing it just for the fun of it. But if marketing is even just a part of the reason you blog, then you should know whether all your hard work is delivering any results.

 

So how do you know that?

 

Well, if you want to know how something is doing, then you need two types of information. First, you need to know where you’re trying to get to – in other words, you need a goal. Second, you need some way of measuring your progress towards reaching that goal, some form of mileposts.

 

As for a goal for your blog, you have to decide that yourself – preferably before you ever launch it. Your goal may be to build your reputation within an area of practice. It may be to enhance your firm’s search engine rankings. It may be to directly bring in clients. It may be to draw media interviews. It may be any or all of these or none of them.

 

But here comes the critical part: Once you’ve determined what you want to do, you need to measure how well you’re doing it – you need to identify the mileposts and then track them.

 

How do you do that? The best place to start is a free measurement tool called Google Analytics. This is an easy-to-use but extremely sophisticated tool for tracking the effectiveness of a website or blog. All you need to do is install a snippet of tracking code on your blog – help pages walk you through this – and you’re on your way. You will begin to receive rich data about how visitors come to your blog and what they do while they’re there. What are your top traffic sources? Which are your most and least popular posts? Google Analytics tells you all this.

 

Oh … and did I mention it is free?

 

Microsoft’s Bing now offers its own set of web analytics tools, also free of charge. One feature it has that Google Analytics does not is data on incoming links. Incoming links – which sites and how many sites link to you – is an important measure in how search engines rank your blog. Bing’s analytics show you this information.

 

Traffic analytics are only one measure of the success of a blog. Depending on your goals, there are other measures you might track. Is your blog moving up in search engine rankings? Are you getting direct contacts from potential clients or referral sources through your blog? Are you receiving more invitations to speak at seminars or business events? Are you getting more calls from the news media to comment as an expert in your area of law? Any of this information can be tracked and, over time, provide a picture of how well your blog is doing.

 

So if I happen to run into to you at Techshow or anywhere else, don’t ask me how I think your blog is doing. By then, you should be able to answer that question for yourself.

 

Robert Ambrogi
www.lawsitesblog.com

Email Marketing

My brother-in-law, who is smarter than me and has an MBA from a fancy school to prove it, has a dream. (Brace yourself, this is not one of those altruistic social good dreams, as I said, he has an MBA.) His dream is about living life funded by passive income. I've spent enough holidays with him and listened to him talk enough about passive income to know that now it's my dream, too. Only he is substantially more likely to realize the dream than me. Because, as I said, he's smarter. And harder working. And better looking. 

 

I think I might hate him.

 

Passive income, for those of you not yet exposed to this delightful concept, is the idea that you find some way to make money disconnected from your daily activity. For example, owning a coin laundry. You go to sleep at night and all the while people feed quarters into your machines and make you rich, rich, rich. That's the idea, anyway. I wouldn't know, I'm a W-2 man, myself.

 

Anyway, so at ABA TECHSHOW 2012, one of the sessions I'll be speaking at is email marketing (along with my friend and frequent collaborator, Lee Rosen).

 

Email marketing (and I hate calling it that, because it sounds like something slimy and vaguely disreputable), it strikes me, is the equivalent of passive income.

 

Here's what I mean. 

 

Email marketing is, at its heart, just an email or emails that a lawyer writes that get sent when something happens. One simple example is when a new client hires your firm, imagine a "welcome" email written by you goes out automatically. You spend the time (once) making sure the language is just right, hits all the right notes and contains all the most pertinent information for a new client; then that email gets sent automatically to each new client of the firm. Sure, you could write an individual welcome email to every new client - that would be wonderful. But most lawyers have exceedingly busy days where it is hard enough to find the time to get the all must-haves done; nice-to-haves (like welcome emails) tend to sink to the bottom - and then drop off - of the to do list.

 

That's all email marketing is. 

 

Building a relationship through your written word with a dash of automation thrown in. While you sleep (or more likely, work), your client gets a warm, welcoming message from you. Like quarters rolling into a washing machine, you start to build a relationship with the client asynchronously while you are doing other things. Obviously, law firms can use this tool in far more sophisticated ways than just a welcome email, but that example is enough to give you a sense of what's possible.

 

Erik Mazzone
www.lawpracticematters.com

Lee Rosen
www.divorcediscourse.com

Evernote for Project Management

I’ve been an Evernote premium user for a couple of years now. I’ve loved Evernote since I first started messing around with it and month over month, year over year it just continues to improve. The one problem I’ve had with Evernote - and this is really more of a problem with my disorganized mind than the tool itself - is that it does so many things, I’ve had a hard time figuring out the best practices for how to use it for myself.

 

Ask any ten Evernote users and you are likely to get ten different ideas on how to best use the tool. I have friends who use it for nothing but meeting notes and at least one friend who uses it as his locker to store everything. (Music to the Evernote’s ears, I’m sure.) One user told me he doesn’t use Evernote for storing Word and Excel files, but uses it for most other things. To my chagrin, there is no one, agreed upon perfect way to use it.

 

For my part, I’ve never been happy in particular with deciding what goes in Evernote versus what goes in Dropbox. I really like using both of these tools and was bedeviled by trying to figure out where one should end and the other begin. (Inasmuch as one can be bedeviled by something bordering on the totally inconsequential.) As a result, I’ve often ended up with information strewn haphazardly across both Evernote and Dropbox, with nary a reason for where they lay.

 

Until recently, that is. Things started to improve when I realized that if I stopped thinking about file types and started thinking about workflow, it all fell into place.

One of the great things about Evernote is that it can handle virtually any file type, which is why distinguishing its use based on file type proved fruitless for me. Evernote is, essentially, a great big bucket for your digital information. I needed to figure out first where I could use a bucket.

 

It turns out I needed a bucket in my project management set up. Specifically, I needed a place to keep all of my information related to a given project (project support material, as the GTD nerds call it).

 

For example, let’s imagine that a project you are working on is to overhaul your firm’s IT set up. You will probably read a variety of articles, bookmark some sites on the net, receive some quotes from vendors, take photos of set ups that you admire, and have many meetings which in turn produce many meeting notes. Now, you could keep your articles in a folder on your desktop, your bookmarks in your browser, your quotes in your email inbox, your photos on your iPhone, and your meeting notes in your Moleskin (hey, even tech geeks have to go analog once in a while). Or you could put all of that right in an Evernote folder, where it is accessible on your smart phone, Mac, PC, and right on the web.

 

It’s a no-brainer, once you think about the diversity of information and file types most of our projects consist of these days. Evernote, for me anyway, is the perfect solution for keeping all that stuff organized and in one place.

 

I’ve been using Evernote for project management this way for a while and it is working like a charm. I finally have “hard edges” (as the GTD’ers would say) about what to put where and how to find it when I need it. All of my project management information goes into Evernote for as long as the project is open. Anything I want to keep for the long haul, once the project is closed, goes into my reference file in Dropbox.

 

That’s what’s working for me. Hopefully you can find some uses for Evernote in your workflow, too.

 

Erik Mazzone

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