Provide Your Members with Technology in Practice!

ABA TECHSHOW^® 2012 Event Promoters

ABA TECHSHOW and the ABA Law Practice Management Section (LPM) established the Event Promoter Program to commend a long lasting relationship with bar associations throughout the U.S. and Canada. This is a mutually beneficial program supported by the promotion of ABA TECHSHOW and the unique benefit it provides to bar association members.

Becoming an Event Promoter is simple. Promote ABA TECHSHOW 2012 to your membership and the legal profession, and in exchange for your efforts, the ABA TECHSHOW Planning Board will offer your organization one free registration to attend the Conference. If seven of your members register for the Conference, you will receive an additional free registration.

As an added bonus, we offer your members a special discount to the Conference. Standard registration costs $1,050, but when you become an Event Promoter, your members automatically receive a substantial discount and can register at the price of $895. Your members will receive an additional discount of $200 by registering before the February 17 early bird deadline – all for a low cost of $695! Make your members aware of this substantial discount and the offer you're providing them.

Event Promoters will also receive logo recognition on the Conference Web site, the ABA TECHSHOW Facebook page, in the on site Program Guide, as well as receive up to two complimentary registrations to the Conference and EXPO. Please review the terms of this unique program and follow the application link at the bottom of the page.

Promote the SuperPass

Offer your members the best pricing available with the SuperPass. Up to ten people may attend the Conference on a SuperPass for the price of $4,995. Attend the Conference on a full SuperPass as an Event Promoter and receive two free registrations to the Conference – all for a low cost of $499.50 per person! Promote the SuperPass to your members and take advantage of this amazing offer!

Your members will thank you for making them aware of ABA TECHSHOW and will appreciate the substantial discount you provided them!

Event Promoters are expected to complete three (3) of the following:

Place ABA TECHSHOW 2012 on your Events Calendar.
Place a web banner linked to ABA TECHSHOW (www.techshow.com) on your homepage.

Web Banner must have prominent location for at least 60 days between November 1 and March 15. Web Banner can be rotating.

Send two e-mails focused on the conference to your members during any of these months: November, December, January, February or March.
Place two ads for ABA TECHSHOW in your major membership publication during any of these months: November, December, January, February or March.
Place articles about the benefits of ABA TECHSHOW in publications, your newsletter, or on your Web site. Copyright-free articles are available upon request.
Engage your members on social media using each of the following:

Send five tweets using #ABATECHSHOW to your followers on Twitter during any of these months: November, December, January, February or March.
Create a Facebook event for ABA TECHSHOW and invite your members following to attend.

Include your unique EP Code on all forms of promotion:

Include your unique EP Code on all forms of promotion to ensure your members can receive the best registration rate at their convenience.
EP Codes help conference organizers identify the number of registrants from bar associations.

Visit the Event Promoter Media Tools Page to review sample Conference copy.

Find print ads, Web banner ads, and sample marketing copy used to promote ABA TECHSHOW.

Fill out the Event Promoter Marketing Report Form

Include your name, EP Code, organization, and detailed information on your marketing efforts.
Send the Event Promoter Marketing Report Form to Patrick Cary with attached screenshots and copies of all your promotional efforts.

ABA TECHSHOW is expected to complete three of the following:

Provide a unique EP Code identifying your members for the best registration rate. Participating organizations can request a unique registration form with your logo to distribute and better identify your members.
Supply appropriate advertising materials and copy through the Event Promoter Resources Page, which you can access at your convenience.
List your organization logo as an ABA TECHSHOW Event Promoter on the conference Web site, the ABA TECHSHOW Facebook page, and in the on site Program Guide given to all attendees.
Provide one individual of your choosing with free registration to ABA TECHSHOW when your organization completes the Event Promoter Marketing Report. Provide an additional individual of your choosing with free registration once seven of your association members have registered.